China Marketing Channel Tracking

Why marketing channel tracking?

Challenge: Online marketing as PPC, banner ad, opt-in email ad, organic SEO and others, gives you target traffic, sales leads, online shopping. How can you judge which one plays better, which one is poor, which channel has best ROI, since different channel generates different performance.

Most marketing managers and CEOs like you may get toughed when designing new strategy of online marketing, with lack of this information.

Tracking Analysis - Not Only Log File Analysis

Log file analysis indicates visitor behavior, traffic referral, search engine information, etc., neglects the correspondence of various channels vs. site result you achieved.

Marketing channel tracking helps you establish tracking mechanism for all of your online marketing channels, analyze every channel performance corresponding to each result.

1, Establish tracking mechanism
2, Tracking information merged to log file
3, Data analysis with special program
4, Report generated
5, Improvement proposal given

You can't miss marketing channel tracking. It lets you, distinguish the performance of each channel  with each ad, change strategy of your online marketing properly
and maximize your ROI!